Velveeta is Recession Proof

No matter how low the market goes, Velveeta holds its value. That's why Kraft asked us to help position Velveeta as a key way for Mom to feed her family meals she can feel good about, and still save money in this tough economy. Did you know that you get twice as much Velveeta as cheddar for the same price? We came up with some tasty ways to use all that cheese while getting the most from some other basic ingredients.