Velveeta is Recession Proof

No matter how low the market goes, Velveeta holds its value. That's why Kraft asked us to help position Velveeta as a key way for Mom to feed her family meals she can feel good about, and still save money in this tough economy. Did you know that you get twice as much Velveeta as cheddar for the same price? We came up with some tasty ways to use all that cheese while getting the most from some other basic ingredients.

Sears and the Perfect Gift

Here's a holiday spot we created for Sears that will air on HGTV and The Food Network. It needed to deliver relevant content to both audiences and encourage them to use the Sears Wishbook to find the perfect gift for that special someone. So what do you get for the aspiring baker with a designer kitchen? Watch and find out.

Start your morning off great with Maxwell House

Our assignment: Come up with breakfast solutions to tie in with Maxwell House's new tagline, "Good Just Got Great". With some help from The Food Network and our own kitchen staff, we turned a few traditional favorites into some great new classics. Of course, they're even better if you enjoy them with a cup of Maxwell House coffee.

What's an edible centerpiece doing with T-Mobile?

Word has it that T-Mobile's VP of Marketing "did a little dance" after she viewed this spot we created for them. The challenge was to provide Mom with some ideas to help her family "Stick Together" for the holidays, featuring T-Mobile camera phones, that would tie in with both Food Network and HGTV content, as well as encourage people to sign up for T-Mobile so they could get free airline companion tickets for everyone on their family plan. Sound like a lot to squeeze into 30 seconds? Watch how we did it.

Fancy Apps for Sam's Club

For more value, buy in bulk. No wonder this is the 7th spot we've done for P&G/Sam's Club this year. The Food Network, MediaVest and Sam's Club all attended the shoot on location in glamorous Old Tappan, New Jersey. The brief demanded a :60 spot that would position Sam's Club as the place to go for CEO-Moms to get everything they need for the holidays. Can you spot all the items available at Sam's?